John Gray Marketing is a business based on our experience in providing marketing advice and services exclusively to professional firms. We understand the unique challenges of partnerships, time recording and balancing the demands of practice with the need to keep growing your practice.
Our Consultants
John Gray, Senior Marketer
John Gray
John Gray has more than 15 years experience in marketing and in legal practice. His work with top tier firms through to sole practitioners gives him a rare breadth and depth of understanding of the most effective and practical law firm, and professional services, marketing solutions.
His legal qualifications and experience as a practicing solicitor provides an insight and understanding of professional firms that is rare amongst marketers.
John has provided marketing advice and services to a wide range of firms including international firms, Australian top tiers, government agencies and small to medium personal services firms.
This work has included managing teams of marketers working across offices from Brisbane to Perth. He has had responsibility for managing the marketing budgets and activities of practices with more than 30 partners and marketing budgets in excess of several hundred thousand dollars.
John holds a Bachelor of Arts (Journalism) and a Bachelor of Laws. He was admitted in 2004 and has practiced in estate planning, general commercial and rural and commercial property.
Lara Cockerill, Senior Marketer
Lara Cockerill
Lara Cockerill has over 15 years experience in services marketing with particular expertise in brand management, client relationship programs, marketing communications, strategic planning and event management.
Lara has a proven track record in delivering practical and effective marketing programs for a range of organisations, spanning the professional services, financial services, insurance and SME sectors.
Prior to joining John Gray Marketing, Lara held senior marketing management positions at Suncorp in the wealth management, banking and insurance divisions as well as roles at Clayton Utz; the Australian Stock Exchange and more recently as a consultant to a number of SMEs.
Lara’s expertise in developing marketing strategies to support business imperatives cuts across acquisition, retention and profitability objective and includes:
- Developing and managing your brand.
- Integrated marketing communications programs including advertising, web site design, online marketing, brochures, direct marketing and outdoor.
- Customer relationship management programs.
- Customer segmentation and the development of segment-specific marketing programs.
- Event management and promotion.
- Market research and the development of strategic recommendations.
- Ability to create, recognise and capitalise on media and public relations opportunities.
- Internal communications and staff incentives.
Lara holds a Bachelor of Commerce (Marketing & Commercial Law).
Kathryn Marks, Online Research & Admin
Kathryn Marks
Kathryn Marks has been involved in technology based education and administrative roles for nearly 20 years. She has experience in online research, day to day running of a small business, bookkeeping, preparation and delivery of seminars, office administration, event management and is also a teacher with almost 30 years’ experience.
Kathryn provides a wide range of marketing support functions primarily based around website updating, statistic reporting, online research and content drafting and reviewing.
Before joining John Gray Marketing, Kathryn held teaching positions in many towns in Queensland. She has held positions as an Educational Advisor for the Education department, in office administration, including a position of Director of a Family Day care Scheme. More recently she held the position of Office Administrator/ Receptionist for a Toowoomba based accounting practice.
Kathryn has strong communication skills and technology savvy having recently completed a Post Graduate Degree, majoring in Educational Technology and receiving distinctions in all subjects.
Kathryn’s expertise is shown in her great attention to detail, her professional attitude to client matters and her always cheerful demeanor. She uses good judgment in all matters and a mature outlook in her logical and practical approach.