A fee method for particular jobs or firms can be agreed using any of the following approaches:
Premium Service Retainer
Our preferred method for providing marketing services to law firms is under a Premium Services Retainer. Under this arrangement a fixed fee is agreed with you based on the size and practice diversity of your firm for the provision of all or any of the services listed here.
This fixed fee is provided on the basis of either a 6 or 12 month retainer.
Ongoing Tasks – getting them done!
Many firms are looking for someone to help them maintain some consistency in their marketing or basic profiling. They need someone to just get it done! Some projects run happily for a few months then become stale or forgotten as other demands arise.
Virtually any of the services listed under Our services can be chosen for inclusion in an ongoing fixed fee arrangement. Some of the most commonly neglected marketing items that may fit into this arrangement include:
- firm newsletters
- websites, particularly staff sections
- client surveys
- practice area brochures
Once Off or Major Projects
Some firms may require concentrated effort on particular marketing projects. This may be an intensive effort on a website, development of a particular marketing strategy or organizing a major function. Where it’s possible to scope the amount of marketing work required, we can provide a fixed fee or fee range for these projects to give you some certainty of costs before the project starts. However, as with fixed fees on legal matters, where work required strays outside the initial scope these fees may need review as the project progresses.
A bit of concentrated effort
Sometimes if you’ve got a big event or some work that just needs a short sharp concentrated effort being able to put an experienced marketer on to it for just a few hours or days can make all the difference. For example, if you have a significant tender or major project that requires a focused effort to get over the line you may wish to engage us on this basis. Work undertaken under daily or hourly rates will usually be limited to particular tasks or projects and won’t include the full complement of services provided under the Premium Services Retainer and outlined under Our services.