I recently read a blog by Stephen Fairley that said more than one-third of Americans now own a tablet computer. He rightly suggested that law firms should be making sure their website displays properly on tablets (and smartphones).
So I wondered whether the statistics were similar for Australia and found the article below from the Sydney Morning Herald. Click on the image to view the original article.
So I’d say the same advice holds true for Australian law firms. Have you checked how your firm’s website looks on a tablet and smartphones – both iOS and Android?
Most web developers will check their design and coding against the most common browers and their many versions but there are still plenty that don’t take the time to ensure your site will render as well on mobile devices.
One of the best options is a responsive design that displays your site in the best way possible depending the device being used. Visit Clifford Gouldson Lawyers and Gray Lawyers Toowoomba for two examples that I’ve worked on. REMEMBER that unless you visit them on both a mobile device and a pc/desktop machine you won’t get to see the responsive design.
I recently started testing an online application called Buffer. You can check it out at www.bufferapp.com.
You can learn more on their website but in short Buffer is an answer to those struggling to keep their social media applications fed.
A day or two into using the service I realised I’d accidently set up two accounts. As a result I now had two accounts which both half worked.
I struggled on for a few days before realising I just couldn’t get it to work properly.
As a last resort, and frankly expecting nothing more than an automated response, I sent a query off to their help service.
That’s when Asa, my “Happiness Hero”, arrived. Within a couple of hours I got a personal email response from Asa at their help service who bears the amazingly appropriate title of Happiness Hero.
Asa provided a personalised solution, that worked straight away, then responded again within a few minutes when I told her I’d done as she suggested and everything was working fine.
That’s it, I’m sold on this product now. And it was a fantastic reminder of the vital importance of responsiveness, helpfulness and general commitment to good old fashion service.
It doesn’t matter whether your a web application, a shoe salesman or a lawyer. Keeping your clients happy means keeping your clients!
So, does your firm need a happiness hero?
With google ranking for key search terms becoming such a critical part of the law firm marketing mix I’m sure many of you have at least once, if not once a week, googled the keywords you’d like to rank for and checked out your position.
You might even have clicked through to your site, to a competitors site or on one of the many Adwords that I’m sure appeared.
But did you know you might not be seeing your firm’s real rank?
The way Google displays search results really is a technical marvel. Not only does it take account of allegedly thousands of different factors across the web it also, if it can, takes account of what you’ve searched for before. That is, your previous search history and whether you clicked through to particular sites is also used by Google to decide how to show you results.
As a result, if you are regularly searching for a particular set of keywords you might be seeing a completely different set of results to a member of the public (that potential client) who is searching it for the first time.
So what can you do about that? Well if you’re a law marketing consultant you probably have a bit of software to generate accurate reports but if you’re just using a standard browser do the following to stop Google accessing your previous search history.
For Internet Explorer: In the Menu Bar, select Tools, InPrivate Browsing. Then do your search.
For Mozilla Firefox: In the Menu Bar, select Tools, Start Private Browsing. Then do your search.
For Chrome: Press Ctrl+Shift+P to start Private browsing. Then do your search.
If this all sounds too hard, don’t despair, we’re here to help. John Gray Marketing regularly advises clients on the most effective use of the myriad of online marketing tools available within a balanced law firm marketing mix. Our retainer clients also receive reports showing their relevant google search rankings.
I’ve said it before, and I’ll keep on saying it, social media and online marketing generally are just one part of your law firm marketing plan. For some firms they are more important than others and for some getting their use right could make a very big difference to the number of clients coming in the door.
But if you’re going to use social media effectively in your firm you need to understand how each of them differs and the best way to make use of them.
Here’s a great infographic that provides a brief overview of how to use some of the key social media outlets in your law firm marketing plan.
And remember, if you need help with implementation or a plan for how to implement social media within a balanced law firm marketing strategy, John Gray Marketing is here to help.
In contrast to the image of sun drenched Australia Day celebrations those of us in “sunny” Queensland are experiencing an extremely wet long weekend. Hopefully the worst of it is past now and people are being safe, and sensible, when out and about.
As our power went out the other day and I spent an hour or so looking for torches, batteries, camping stoves and considering how much food we had in the house it occurred to me how the lessons in disaster preparation can be so similar to the lessons we should learn in law firm marketing. Tragic I know that even on a long weekend amongst an ex-tropical cyclone I’m still thinking about law firm marketing!
So what can disaster preparation teach us about law firm marketing?
1. Have a plan. I grew up on a farm with a creek that regularly flooded during summer. I didn’t appreciate it at the time but my parents had plans in place to deal with virtually any level of flooding. If you expect to avoid law firm marketing disasters you must have a plan. It doens’t need to be complicated, but you MUST have one.
2. Think ahead. I love the Japanese quote, “If you’re thirsty it’s already too late to start digging a well.”. Putting your plans into action before its too late is great advice whether you’re buying batteries or needing more clients to keep the profilt margin healthy.
3. Don’t rely on just one option. Not having all your eggs in one basket is an important consideration whether your making evacuations plans, looking for ways to keep the kids entertained over a wet, long, long weekend or creating an effective law firm marketing program.
Drawing up a law firm marketing plan for your firm that takes these lessons into account and includes scope for responsive activities (new legislative announcements, briefings on unexpected judicial decisions) will ensure your marketing stays on track in 2013.