Law Firm Marketing Services

Strategy. Guidance. Implementation

Our law firm marketing services cover all aspects of marketing for lawyers. 

We don’t overvalue the latest trend in marketing just to sell you a product.

Whether you’re an established firm, just starting out, a sole practitioner or a large firm – we can meet your law firm marketing needs.


Our “on call marketing manager” retainers are our most popular service line. 

This involves a fixed term, fixed fee arrangement that provides you with the benefits of a senior legal marketing manager at a level to suit your requirements at a fraction of the cost of a full-time equivalent role.

Most importantly these services are provided by someone that understands law firm marketing, not just a generalist marketer.  We understand the practice of the law and we understand marketing for lawyers.

Business Meeting
Campaign Pitch
Convention

Strategy & Tactics

Make the right strategic choices with guidance based on more than 25 years of law firm marketing experience.

Expert Guidance

We work with your internal resources to provide maximum value for money.

Implementation

Getting in and getting it done! We make sure your plans actually happen.

 

Specific Services to Meet Your Needs

Strategy, Planning & Management

  • Legal marketing strategy

  • Section, key staff or key client marketing plans

  • Marketing budget

  • On call marketing manager

Publications

  • Newsletters, brochures, profiles & capability documents

  • Brand management

  • Proofing and editing

  • Instructing graphic designers

Profile & Promotions

  • Media releases

  • Liaising with advertisers, promoters and salespeople

  • Sponsorships

Web, Email & Social

  • Keeping content current!

  • Writing and editing content

  • Managing website projects

  • Social media management

  • Email newsletters

  • Performance reporting

Seminars & Events

  • Event strategy and planning

  • Topic identification and focus

  • Venue identification and liaison

  • Target market identification

Coaching & Education

  • Marketing for lawyers coaching and education sessions

  • Regular marketing tips & tactics emails

Client Service

  • Strategies for client satisfaction

  • Client feedback programs

  • Client’s viewpoint reviews

  • Client/Referrer reward programs